AMERICAN TOBACCO COMPANY

Challenges
Re-Platforming of the Data Warehouse to the Cloud as the on prem Teradata warehouse has hit its limits and limitation across enterprise to access data.

Solutions

• Highest priority to integrate massive volumes of heterogeneous data from enterprise-wide LOB (line of business) systems like Trade Data, Manufacturing Data, Payment Data, R&D Data, Consumer Data, Machine Sensor Data and other sources.
• A modern data architecture is critical in enabling client to fully realize their Enterprise Analytics Platform (EAP) roadmap.
• Built Data lake which will be used as central repository for AI/ML.
• Migration of Data Warehouse from Teradata to RedShift along with the capabilities of Data Lake & Data Warehouse will open-up opportunities for deeper analytics.

ROI

• Ability to derive value from unlimited types of data.
• Ability to store all types of structured and unstructured data in a Datalake, from CRM data to social media posts.
• More flexibility - derive insights as per business needs.
• Elimination of data silos.