Executive Summary

In a competitive real estate market, digital visibility is essential. NGR Realty approached ITTStar to address their underperforming SEO and drive more organic leads through their website. ITTStar implemented a strategic SEO roadmap tailored for real estate—focusing on technical health, on-page enhancements, content optimization, and local SEO.

Within six months, NGR Realty experienced:

  • +197% growth in organic traffic
  • +317% increase in keywords ranking in the top 10
  • +286% rise in organic inquiries

This case study showcases how ITTStar helped NGR Realty dominate search rankings without relying on paid advertising.


Customer Challenge

Before partnering with ITTStar, NGR Realty faced several SEO-related roadblocks:

  • Low keyword rankings for important local and transactional search terms
  • Limited organic traffic, resulting in poor online lead generation
  • Unoptimized website structure with crawl issues and broken links
  • Thin and duplicate content on property pages
  • Lack of local SEO presence in Google’s Local Pack and Maps results

These challenges prevented the company from leveraging organic search as a sustainable and cost-effective lead generation channel.


Partner Solution

ITTStar delivered a four-pronged SEO solution tailored to the needs of NGR Realty:

Key Actions Taken:

  • Technical SEO Audit & Fixes: Enhanced site speed, mobile performance, and indexability
  • On-Page Optimization: Improved meta tags, internal linking, schema markup, and content hierarchy
  • Content Optimization: Rewrote thin listing pages, added localized blog content, and integrated FAQs
  • Local SEO Strategy: Built and optimized city-specific landing pages and Google Business Profiles for a stronger regional presence

Why NGR Realty Chose ITTStar

NGR Realty selected ITTStar for its:

  • Proven success in real estate-specific SEO strategies
  • End-to-end capabilities, from technical audits to content execution
  • Emphasis on measurable results and ROI-driven performance
  • Custom approach tailored to local SEO and regional property search behaviour

ITTStar's domain expertise and transparent communication made them the ideal long-term SEO partner.


Results & Impacts

Traffic & Visibility

  • +197% increase in monthly organic traffic
  • +500% +500% growth in Google Local Pack visibility

Lead Generation & Engagement

  • +286%increase in organic property inquiries
  • Bounce rate decreased from 68% to 46%
  • Average time on site improved due to better content and UX

Authority & Technical Performance

  • Domain Authority improved from 18 to 32
  • Site health score significantly improved, reducing crawl errors and duplicate issues

About the Client

NGR Realty is a fast-growing real estate company headquartered in Bangalore, India. The company specializes in residential, commercial, and plotted developments, offering a wide range of property solutions for buyers and investors. Known for its commitment to transparency and professionalism, NGR Realty has built a strong reputation in the real estate sector with projects in prime urban and suburban locations.


Testimonial 

“ We were almost invisible on Google despite having great projects. ITTStar helped us rise to the top organically. Now, we’re getting consistent inquiries without spending on ads. Their SEO expertise is unmatched in the real estate space."

- Marketing Director, NGR Realty